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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Brand"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The relationship between prior brand knowledge and information acquisition order
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 566-578
Persistent link: https://www.econbiz.de/10001098537
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