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person:"Grether, Mark"
~subject:"Theorie"
~subject:"Consumer behaviour"
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Grether, Mark
Peitz, Martin
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Jahrbuch der Absatz- und Verbrauchsforschung
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Nutzerverhalten in elektronischen Medien : theoretische Grundlagen und eine Analyse am Beispiel des Lufthansa-InfoFlyway
Bauer, Hans H.
;
Grether, Mark
;
Borrmann, Ulrike
-
1999
Persistent link: https://www.econbiz.de/10001608339
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2
Relationship Marketing im Internet
Bauer, Hans H.
;
Grether, Mark
;
Leach, Mark
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
3
,
pp. 284-302
Persistent link: https://www.econbiz.de/10001427988
Saved in:
3
Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416557
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