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~person:"Weiber, Rolf"
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Informationsökonomie
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Marketing
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Adoption <Marketing>
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Neue Technologie
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Weiber, Rolf
Schredelseker, Klaus
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Haid, Alfred
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Hanusch, Horst
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Arbeitspapier zur Marketingtheorie
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USB Cologne (EcoSocSci)
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Was ist Marketing? : ein informationsökonomischer Erklärungsansatz
Weiber, Rolf
-
1996
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004024486
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2
Leapfrogging bei der Adoption neuer Technologien : theoretische Fundierung und empirische Prüfung
Weiber, Rolf
;
Pohl, Alexander
-
1994
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004020159
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3
Was ist Marketing? : ein informationsökonomischer Erklärungsansatz
Weiber, Rolf
-
1993
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004184427
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