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Information dissemination
5
Informationsverbreitung
5
Social Web
3
Social web
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Empirical method
2
Empirische Methode
2
Marketing theory
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Marketingtheorie
2
Viral marketing
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Agentenbasierte Modellierung
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Beziehungsmarketing
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Consumer behaviour
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Emotion
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Konsumentenverhalten
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Libai, Barak
2
Berger, Jonah
1
Garcia, Rosanna
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Goldenberg, Jacob
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Hanssens, Dominique M.
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Milkman, Katherine L.
1
Muller, Eitan
1
Nitzan, Irit
1
Peres, Renana
1
Toubia, Olivier
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MSI reports : working paper series
NBER working paper series
70
Working paper / National Bureau of Economic Research, Inc.
59
Discussion paper / Centre for Economic Policy Research
51
NBER Working Paper
51
Management science : journal of the Institute for Operations Research and the Management Sciences
34
International journal of production economics
28
Games and economic behavior
27
Discussion papers / CEPR
26
Journal of financial economics
26
European journal of operational research : EJOR
25
Working paper
25
CESifo working papers
24
International journal of production research
20
Journal of economic theory
19
Economics letters
18
The accounting review : a publication of the American Accounting Association
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
The review of financial studies
17
Finance research letters
16
Information systems research : ISR
16
Journal of information & knowledge management : JIKM
16
The handbook of political economy of communications
16
Working papers / Harvard Business School, Division of Research
16
Discussion paper
15
Faculty & research / Insead : working paper series
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of banking & finance
15
International review of financial analysis
14
Journal of accounting & economics
14
Journal of knowledge management
14
SpringerLink / Bücher
14
Technological forecasting & social change : an international journal
14
The American economic review
14
CESifo Working Paper Series
13
Discussion paper / Tinbergen Institute
13
The journal of finance : the journal of the American Finance Association
13
Transportation research / E : an international journal
13
Discussion paper / Center for Economic Research, Tilburg University
12
Economic theory : official journal of the Society for the Advancement of Economic Theory
12
Journal of business research : JBR
12
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ECONIS (ZBW)
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1
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
2
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
3
Social effects on customer retention
Nitzan, Irit
;
Libai, Barak
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 143-192
Persistent link: https://www.econbiz.de/10009006665
Saved in:
4
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
Saved in:
5
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
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