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isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"Journal of marketing communications"
~person:"Dessel, M. M. van"
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Dessel, M. M. van
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Schriftenreihe Schwerpunkt Marketing
Journal of marketing communications
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Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
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