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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
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Kommunikation
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Bartsch, Silke
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Dumler, Anja
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Specht, Mark
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Schriftenreihe Schwerpunkt Marketing
SpringerLink / Bücher
181
Games and economic behavior
138
Journal of economic behavior & organization : JEBO
100
Journal of economic theory
100
NBER working paper series
88
Working paper / National Bureau of Economic Research, Inc.
87
Corporate communications : an international journal
82
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70
Research
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Journal of communication management : an international journal
58
International journal of business communication : IJBC ; a publication of the Association of Business Communication
56
CESifo working papers
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International journal of business communication : IJBC : a publication of the Association for Business Communication
48
Management communication quarterly : an international journal
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Springer eBook Collection
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Economics letters
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The American economic review
34
Europäische Kulturen in der Wirtschaftskommunikation
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Experimental economics : a journal of the Economic Science Association
32
Europäische Hochschulschriften / 5
31
Journal of business ethics : JOBE
30
Discussion paper
27
Discussion paper / Center for Economic Research, Tilburg University
27
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of behavioral and experimental economics
27
Journal of business communication : JBC
27
Theoretical economics : TE ; an open access journal in economic theory
27
Cowles Foundation discussion paper
26
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
26
European economic review : EER
26
Journal of marketing communications
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The review of financial studies
26
Journal of political economy
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ECONIS (ZBW)
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Fundraising : Beiträge zur Markenkommunikation und zum Spendenverhalten
Dumler, Anja
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2015
Persistent link: https://www.econbiz.de/10011391291
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2
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
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2013
Persistent link: https://www.econbiz.de/10009735582
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3
Superior customer experience in voice-to-voice encounters : insights from three studies regarding interaction and call center management
Bartsch, Silke
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2012
Persistent link: https://www.econbiz.de/10009526219
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4
Pioniervorteile für Anbieter von Informationsgütern im Electronic Commerce
Specht, Mark
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2001
Persistent link: https://www.econbiz.de/10013427502
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