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subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~isPartOf:"Central European business review : CEBR"
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Aufsatzsammlung
Marketingmanagement
Communication
4
Kommunikation
4
Internet marketing
3
Marketing management
3
Online-Marketing
3
Consumer behaviour
2
Czech Republic
2
Konsumentenverhalten
2
Public relations
2
Tschechien
2
marketing communication
2
Öffentlichkeitsarbeit
2
Advertising
1
Anti-Korruption
1
Anti-corruption
1
Beziehungsmarketing
1
Brand management
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Corruption
1
Customer value
1
Digital media
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
Fashion
1
Firmenimage
1
Information technology
1
Informationstechnik
1
Korruption
1
Kundenwert
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Mode
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
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Type of publication
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Article
3
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Article in journal
3
Aufsatz in Zeitschrift
3
Language
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English
3
Author
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Czarniewski, Sławomir
1
Escobar Rios, Andrea
1
Kasl Kollmanová, Denisa
1
Published in...
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Central European business review : CEBR
SpringerLink / Bücher
14
Journal of marketing communications
10
Springer Reference Wirtschaft
9
European journal of marketing : EJM
8
Corporate communications : an international journal
7
International and intercultural communication annual
6
Sage annual reviews of communication research
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Business horizons
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of communication management : an international journal
4
Marketing communication : new approaches, technologies, and styles
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Basler Schriften zum Marketing
3
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des Arbeitsbereichs <Unternehmenskommunikation> (ARBUK), Germanisches Seminar der Universität Hamburg
3
Gabler Edition Wissenschaft
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Lehrbuch
3
Marketing intelligence & planning
3
Sage focus editions
3
Springer eBook Collection
3
Springer eBook Collection / Springer Reference DE
3
Strategic corporate communication in the digital age
3
Technological economics
3
Die Betriebswirtschaft : DBW
2
Economics, management and financial markets
2
Forschungen und Berichte der Evangelischen Studiengemeinschaft
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Handel und Internationales Marketing / Retailing and International Marketing
2
IIMB management review
2
Integrated marketing communication
2
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ECONIS (ZBW)
3
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea
- In:
Central European business review : CEBR
5
(
2016
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
Saved in:
2
Communicating customer value based on modern technologies
Czarniewski, Sławomir
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
Saved in:
3
The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa
- In:
Central European business review : CEBR
2
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
Saved in:
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