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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Theory"
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Search: subject_exact:"Innovation diffusion"
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Innovation diffusion
24
Innovationsdiffusion
24
Innovation
9
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9
Consumer behaviour
7
Konsumentenverhalten
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Theorie
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Diffusion of innovations
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Virales Marketing
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New product diffusion
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Aufsatz in Zeitschrift
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Avagyan, Vardan
1
Backhaus, Klaus
1
Eggert, Andreas
1
Esteban-Bravo, Mercedes
1
Gelper, Sarah
1
Hariharan, Vijay Ganesh
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Healey, John
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Kwon, Changhyun
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Moe, Wendy W.
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Mukherjee, Prithwiraj
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Steiner, Michael
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
76
Research policy : policy, management and economic studies of science, technology and innovation
27
Journal of evolutionary economics : JEE
25
Economics of innovation and new technology
23
Revue d'économie industrielle
15
International journal of industrial organization
12
Journal of development economics
12
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
European journal of operational research : EJOR
11
Economic modelling
10
European economic review : EER
10
Journal of economic dynamics & control
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Economics letters
9
Journal of economic behavior & organization : JEBO
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Information systems research : ISR
8
International journal of forecasting
8
International journal of innovation and technology management
8
Technology analysis & strategic management
8
The American economic review
8
The journal of international trade & economic development
8
Agricultural economics : the journal of the International Association of Agricultural Economists
7
American journal of agricultural economics
7
Annales d'économie et de statistique
7
Information economics and policy : IEP
7
Journal of business research : JBR
7
Journal of economics
7
Journal of international economics
7
Resource and energy economics
7
Review of economic dynamics
7
Revue d'économie régionale & urbaine : RERU
7
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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The economic journal : the journal of the Royal Economic Society
7
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
Energy economics
6
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
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Journal of economic theory
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Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
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The effects of installed base innovativeness and recency on content sales in a platform-mediated market
Healey, John
;
Moe, Wendy W.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011527069
Saved in:
2
Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
Saved in:
3
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
4
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
5
Variable selection in international diffusion models
Gelper, Sarah
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011280172
Saved in:
6
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
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