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~person:"Viswanathan, Madhu"
~person:"Kees, Jeremy"
~type:"book"
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
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1996
Persistent link: https://www.econbiz.de/10000957509
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Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
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Viswanathan, Madhu
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1996
Persistent link: https://www.econbiz.de/10000957514
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