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isPartOf:"Der Betriebswirt : Management in Wissenschaft und Praxis"
~subject:"Markenimage"
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Der Betriebswirt : Management in Wissenschaft und Praxis
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Bewertung einer Marke nach IFRS, Teil 2
Kümpel, Thomas
;
Nguyen, Tri-Toan
- In:
Der Betriebswirt : Management in Wissenschaft und Praxis
48
(
2007
)
1
,
pp. 26-30
Persistent link: https://www.econbiz.de/10003490012
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2
Ansatz einer Marke nach IFRS
Kümpel, Thomas
;
Nguyen, Tri-Toan
- In:
Der Betriebswirt : Management in Wissenschaft und Praxis
47
(
2006
)
4
,
pp. 17-21
Persistent link: https://www.econbiz.de/10003433973
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