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subject:"Immaterielles Wirtschaftsgut"
~subject:"Resource-based view"
~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
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A disclosure of the set of intangible resources : a value-based snapshot of the strategic capital
Battagello, Franco Maria
;
Grimaldi, Michele
;
Cricelli, Livio
- In:
Journal of promotion management : JPM
22
(
2016
)
4
,
pp. 588-603
Persistent link: https://www.econbiz.de/10011631907
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