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~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Experiment"
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the quarterly review of marketing communications
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Journal of the Economic Science Association : a companion journal to Experimental economics
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How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective
Lakshmanan, Arun
;
Krishnan, H. Shanker
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 451-462
Persistent link: https://www.econbiz.de/10003884441
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