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~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Interactive media
5
Interaktive Medien
5
Consumer behaviour
4
Direct marketing
2
Direktmarketing
2
Advertising
1
Advertising planning
1
Analysis of variance
1
Bildverarbeitung
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Experiment
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Image processing
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Information
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Produktinformation
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Psychology of advertising
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USA
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United States
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English
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Caccavale, Michael
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Krishnan, H. Shanker
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Lakshmanan, Arun
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Read, Melissa
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Schlosser, Ann E.
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Shavitt, Sharon
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of retailing and consumer services
7
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Digital advertising : theory and research
1
ERIM report series research in management
1
Economics and the Internet : proceedings from the Third Berlin Internet Economics Workshop ; Berlin, June 2000
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler-Edition Wissenschaft / Interaktives Marketing
1
Health economics review
1
IZA Discussion Paper
1
Information communication technologies and emerging business strategies
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
JMM : the international journal on media management
1
JOBR-D-21-04602
1
Journal of business & economics research
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of media business studies
1
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ECONIS (ZBW)
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More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
Saved in:
2
Using psychology to drive digital behavior
Read, Melissa
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 123-135)
.
2010
Persistent link: https://www.econbiz.de/10003914069
Saved in:
3
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
4
How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective
Lakshmanan, Arun
;
Krishnan, H. Shanker
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 451-462
Persistent link: https://www.econbiz.de/10003884441
Saved in:
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