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~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
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Interaktive Medien
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Leitfaden Online-Marketing ; [Bd. 1]
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Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Journal of management information systems : JMIS
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Journal of service management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
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i-com : journal of interactive media
3
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information communication technologies and emerging business strategies
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Information systems and management in media and entertainment industries
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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Internet advertising : theory and research
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of internet commerce
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Journal of marketing
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Journal of promotion management : JPM
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More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
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2
Using psychology to drive digital behavior
Read, Melissa
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 123-135)
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2010
Persistent link: https://www.econbiz.de/10003914069
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3
The keys to iDirect marketing success
Suther, Tim
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 191-206)
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2010
Persistent link: https://www.econbiz.de/10003914078
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