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~person:"Bandyopadhyay, Subhajyoti"
~person:"Blankson, Charles"
~subject:"Interaktive Medien"
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Interaktive Medien
Interactive media
2
Internet marketing
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Online-Marketing
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Advertising industry
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Bandyopadhyay, Subhajyoti
Blankson, Charles
Bauer, Hans H.
7
Clement, Michel
6
Cauberghe, Verolien
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Lehner, Franz
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Silberer, Günter
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Moutchnik, Alexander
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Noort, Guda van
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
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ECONIS (ZBW)
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Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
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2
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
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