//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Friedrichsen, Mike"
~person:"Cauberghe, Verolien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Interactive media
8
Interaktive Medien
8
Fernsehwerbung
4
Television advertising
4
Advertising effects
3
Werbewirkung
3
Belgien
2
Belgium
2
Digital broadcast
2
Digitaler Rundfunk
2
Fernsehprogramm
2
Media usage
2
Mediennutzung
2
Television programme
2
Advertising
1
Analysis of variance
1
Brand image
1
Computerspiel
1
Computerunterstützte Kommunikation
1
Consumer behaviour
1
Creativity
1
Customer satisfaction
1
Deutschland
1
Electronic Commerce
1
Erwartungsbildung
1
Expectation formation
1
Fernsehnutzung
1
Germany
1
Gesellschaft
1
Individualism
1
Individualismus
1
Information behaviour
1
Informationsverhalten
1
Innovation
1
Internet
1
Konsumentenverhalten
1
Kreativität
1
Kundenzufriedenheit
1
Markenimage
1
Marketing theory
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Konferenzschrift
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
6
German
2
Author
All
Friedrichsen, Mike
Cauberghe, Verolien
Bauer, Hans H.
7
Clement, Michel
6
Lehner, Franz
5
Silberer, Günter
5
Beckert, Bernd
4
Dänzler, Stefanie
4
Gandal, Neil
4
Heun, Thomas
4
Michelis, Daniel
4
Pelsmacker, Patrick de
4
Bellman, Steven
3
Chiagouris, Larry
3
Diefenbach, Sarah
3
Hassenzahl, Marc
3
Kochhan, Christoph
3
Molleman, Lucas
3
Moutchnik, Alexander
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Noort, Guda van
3
Pavlou, Paul A.
3
Pereira, Francis
3
Rodgers, Shelly
3
Sharma, Ravi S.
3
Tan, Margaret
3
Thorson, Esther
3
Voorveld, Hilde
3
Albers, Sönke
2
Anda, Béla
2
Arechar, Antonio
2
Beyer, Gilbert
2
Blunden-Willms, Margot
2
Breugelmans, Els
2
Brooten, Lisa
2
Ceyp, Michael H.
2
Chapkovski, Philipp
2
Coffey, Amy Jo
2
Coleman, Stephen
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Internet research
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 341-349)
.
2017
Persistent link: https://www.econbiz.de/10011662476
Saved in:
2
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
3
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
4
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
5
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
6
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
7
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
Friedrichsen, Mike
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003375337
Saved in:
8
Konsumentenerwartungen und Produktnutzen im interaktiven TV-Markt
Friedrichsen, Mike
- In:
Zwischen Marktversagen und Medienvielfalt : …
,
(pp. 113-132)
.
2004
Persistent link: https://www.econbiz.de/10010425885
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->