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~person:"Friedrichsen, Mike"
~person:"Papagiannidis, Savvas"
~person:"Geuens, Maggie"
~person:"Noort, Guda van"
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Search: subject_exact:"Interactive media"
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Interactive media
10
Interaktive Medien
10
Electronic Commerce
3
Advertising effects
2
Betriebliche Wertschöpfung
2
Customer integration
2
E-commerce
2
Fernsehen
2
Fernsehwerbung
2
Kundenintegration
2
Media usage
2
Mediennutzung
2
Television
2
Television advertising
2
USA
2
United States
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Value creation
2
Werbewirkung
2
Benutzerfreundlichkeit
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Computerunterstützte Kommunikation
1
Consumer behaviour
1
Creativity
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Customer data
1
Customer satisfaction
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Data protection
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Datenschutz
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Deutschland
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Digital broadcast
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Digitaler Rundfunk
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Erwartungsbildung
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Expectation formation
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Friedrichsen, Mike
Papagiannidis, Savvas
Geuens, Maggie
Noort, Guda van
Bauer, Hans H.
7
Clement, Michel
6
Cauberghe, Verolien
5
Lehner, Franz
5
Silberer, Günter
5
Beckert, Bernd
4
Dänzler, Stefanie
4
Gandal, Neil
4
Heun, Thomas
4
Michelis, Daniel
4
Pelsmacker, Patrick de
4
Bellman, Steven
3
Chiagouris, Larry
3
Diefenbach, Sarah
3
Hassenzahl, Marc
3
Kochhan, Christoph
3
Molleman, Lucas
3
Moutchnik, Alexander
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Pavlou, Paul A.
3
Pereira, Francis
3
Rodgers, Shelly
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Sharma, Ravi S.
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Tan, Margaret
3
Thorson, Esther
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Voorveld, Hilde
3
Albers, Sönke
2
Anda, Béla
2
Arechar, Antonio
2
Beyer, Gilbert
2
Blunden-Willms, Margot
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Breugelmans, Els
2
Brooten, Lisa
2
Ceyp, Michael H.
2
Chapkovski, Philipp
2
Coffey, Amy Jo
2
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International journal of advertising : the quarterly review of marketing communications
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
E-business applications for product development and competitive growth : emerging technologies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Internet research
1
The journal of brand management : an international journal
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
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ECONIS (ZBW)
10
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1
Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 341-349)
.
2017
Persistent link: https://www.econbiz.de/10011662476
Saved in:
2
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
3
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
4
Moderating influences on interactivity effects
Voorveld, Hilde
;
Noort, Guda van
- In:
Current insights and future trends : [extended versions …
,
(pp. 163-175)
.
2012
Persistent link: https://www.econbiz.de/10009748164
Saved in:
5
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
6
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
E-business applications for product development and …
,
(pp. 378-390)
.
2011
Persistent link: https://www.econbiz.de/10008938110
Saved in:
7
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
8
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
Saved in:
9
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
Friedrichsen, Mike
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003375337
Saved in:
10
Konsumentenerwartungen und Produktnutzen im interaktiven TV-Markt
Friedrichsen, Mike
- In:
Zwischen Marktversagen und Medienvielfalt : …
,
(pp. 113-132)
.
2004
Persistent link: https://www.econbiz.de/10010425885
Saved in:
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