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~person:"Friedrichsen, Mike"
~person:"Papagiannidis, Savvas"
~person:"Michelis, Daniel"
~person:"Beyer, Gilbert"
~person:"Pelsmacker, Patrick de"
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Interaktive Medien
15
Interactive media
14
Advertising effects
4
Fernsehwerbung
4
Television advertising
4
Werbewirkung
4
Außenwerbung
3
Electronic Commerce
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Großbildschirm
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Intrinsische Motivation
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Kommunikationsstrategie
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Nutzung
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Belgium
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Friedrichsen, Mike
Papagiannidis, Savvas
Michelis, Daniel
Beyer, Gilbert
Pelsmacker, Patrick de
Bauer, Hans H.
7
Clement, Michel
6
Cauberghe, Verolien
5
Lehner, Franz
5
Silberer, Günter
5
Beckert, Bernd
4
Dänzler, Stefanie
4
Gandal, Neil
4
Heun, Thomas
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Bellman, Steven
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Chiagouris, Larry
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Diefenbach, Sarah
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Hassenzahl, Marc
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Molleman, Lucas
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Moutchnik, Alexander
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Mäder, Ralf
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Neumann, Marcus M.
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Noort, Guda van
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Pavlou, Paul A.
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Pereira, Francis
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Sharma, Ravi S.
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Thorson, Esther
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Voorveld, Hilde
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Anda, Béla
2
Arechar, Antonio
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Blunden-Willms, Margot
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Breugelmans, Els
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Ceyp, Michael H.
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Chapkovski, Philipp
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Digital transformation in journalism and news media : media management, media convergence and globalization
1
E-business applications for product development and competitive growth : emerging technologies
1
Gabler Edition Wissenschaft
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Internet research
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Pervasive advertising
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
SpringerLink / Bücher
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
1
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Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
2
Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 341-349)
.
2017
Persistent link: https://www.econbiz.de/10011662476
Saved in:
3
Interacting with sound
Meier, Max
;
Beyer, Gilbert
- In:
Pervasive advertising
,
(pp. 325-342)
.
2011
Persistent link: https://www.econbiz.de/10009348727
Saved in:
4
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
5
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
E-business applications for product development and …
,
(pp. 378-390)
.
2011
Persistent link: https://www.econbiz.de/10008938110
Saved in:
6
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
7
Die Sprache der Neuen Medien (Lev Manovich)
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 42-52)
.
2010
Persistent link: https://www.econbiz.de/10008771539
Saved in:
8
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
9
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
Saved in:
10
Interaktive Großbildschirme im öffentlichen Raum : Nutzungsmotive und Gestaltungsregeln
Michelis, Daniel
-
2009
Persistent link: https://www.econbiz.de/10004940592
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