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~subject:"Interaktive Medien"
~isPartOf:"Social-Media-Handbuch : Theorien, Methoden, Modelle"
~isPartOf:"i-com : journal of interactive media"
~isPartOf:"Journal of marketing communications"
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Interaktive Medien
Interactive media
9
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3
Germany
3
Advertising effects
2
Consumer behaviour
2
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2
Multimedia
2
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2
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1
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1
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1
Pope, Nigel
1
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1
Tan, Bin Jun
1
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Social-Media-Handbuch : Theorien, Methoden, Modelle
i-com : journal of interactive media
Journal of marketing communications
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
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ECONIS (ZBW)
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1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
3
Die Sprache der Neuen Medien (Lev Manovich)
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 42-52)
.
2010
Persistent link: https://www.econbiz.de/10008771539
Saved in:
4
Die Sozialen Medien des Web 2.0
Münker, Stefan
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 31-41)
.
2010
Persistent link: https://www.econbiz.de/10008771540
Saved in:
5
Themenschwerpunkt: Blended Museum
Eibl, Maximilian
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744744
Saved in:
6
Digitale Museumsanwendungen
Göbel, Stefan
;
Geelhaar, Jens
- In:
i-com : journal of interactive media
7
(
2008
)
2
,
pp. 26-31
Persistent link: https://www.econbiz.de/10003744769
Saved in:
7
Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Vlasic, Goran
;
Kesic, Tanja
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10003494088
Saved in:
8
Neues aus der Usability-Branche : Arbeitssituation und Gehälter 2007
Hassenzahl, Marc
;
Diefenbach, Sarah
- In:
i-com : journal of interactive media
6
(
2007
)
2
,
pp. 44-47
Persistent link: https://www.econbiz.de/10003529054
Saved in:
9
Die Best Ager kommen! : die Generation 50plus sorgt für ein Umdenken bei der Schnittstellengestaltung
Krajewski, Andrea
- In:
i-com : journal of interactive media
6
(
2007
)
2
,
pp. 48-51
Persistent link: https://www.econbiz.de/10003529056
Saved in:
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