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~type_genre:"Article in journal"
~person:"Adibi, Sasan"
~person:"Cauberghe, Verolien"
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Search: subject_exact:"Interactive media"
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Interactive media
5
Interaktive Medien
5
Advertising effects
3
Fernsehwerbung
3
Television advertising
3
Werbewirkung
3
Belgien
2
Belgium
2
Fernsehprogramm
2
Television programme
2
Advertising
1
Analysis of variance
1
Brand image
1
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Computerspiel
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Digital broadcast
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Kanada
1
Markenimage
1
Multimedia
1
Product Placement
1
Product placement
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Psychology of advertising
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Varianzanalyse
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Article in journal
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Adibi, Sasan
Cauberghe, Verolien
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
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2
Varan, Duane
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
Arroyo-Cañada, Francisco-Javier
1
Asdemir, Kursad
1
Aslam, Faheem
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
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ECONIS (ZBW)
5
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1
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
2
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
3
A remote interactive non-repudiation multimedia-based m-learning system
Adibi, Sasan
- In:
Telematics and informatics : an interdisciplinary …
27
(
2010
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10003983319
Saved in:
4
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
5
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
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