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~type_genre:"Article in journal"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Bellman, Steven"
~subject:"Interaktive Medien"
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Interaktive Medien
Interactive media
4
Advertising effects
3
Fernsehwerbung
3
Television advertising
3
Werbewirkung
3
Advertising industry
1
Agency theory
1
Australia
1
Australien
1
Betrug
1
Consumer behaviour
1
Contract theory
1
Fraud
1
Internet marketing
1
Konditionen
1
Konsumentenverhalten
1
Media usage
1
Mediennutzung
1
Moral Hazard
1
Moral hazard
1
Online-Marketing
1
OpenTV
1
Prinzipal-Agent-Theorie
1
Terms and conditions
1
Vertragstheorie
1
Werbewirtschaft
1
Wink
1
advertising
1
execution factors
1
interactive television
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Article in journal
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English
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Bandyopadhyay, Subhajyoti
Bellman, Steven
Cauberghe, Verolien
4
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Varan, Duane
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
Baldus, Andrea
1
Baresova, Petra
1
Baron, Shawn D.
1
Beatty, Susan F.
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Becker, Jan U.
1
Benbasat, Izak
1
Berry, Leonard L.
1
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International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
3
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
4
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
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