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~type_genre:"Article in journal"
~person:"Beatty, Susan F."
~person:"Baron, Shawn D."
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Interaktive Medien
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Advertising effects
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Breakfast cereals
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Kellogg Company <Battle Creek, Mich.>
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Beatty, Susan F.
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Cauberghe, Verolien
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Journal of advertising research
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Journal of marketing management : MM
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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2
A typology of roles for avatars in online retailing
MacGoldrick, Peter J.
;
Keeling, Kathleen A.
;
Beatty, …
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
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