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~type_genre:"Article in journal"
~subject:"Advertising effects"
~subject:"Breakfast cereals"
~isPartOf:"Journal of advertising research"
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Advertising effects
Breakfast cereals
Interactive media
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Interaktive Medien
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Online-Marketing
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Analysis of variance
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Article in journal
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Journal of advertising research
International journal of electronic commerce : IJEC
5
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing and consumer services
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International journal of economics and business research : IJEBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Nonprofit and voluntary sector quarterly
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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2
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
3
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
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