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~type_genre:"Article in journal"
~subject:"Advertising effects"
~person:"Klimmt, Christoph"
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Klimmt, Christoph
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Werbung in Computerspielen : die Bedeutung von Interaktivität für die kognitive Werbewirkung
Klimmt, Christoph
;
Steinhof, Christian
;
Daschmann, Gregor
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10003664514
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