//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~subject:"E-Business"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
E-Business
Marketingmanagement
Interactive media
179
Interaktive Medien
179
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
56
Online-Marketing
56
Social Web
36
Social web
36
Beziehungsmarketing
27
Relationship marketing
27
Advertising effects
26
Werbewirkung
26
E-commerce
25
Electronic Commerce
25
Online retailing
24
Online-Handel
24
USA
20
United States
20
Internet
17
Website
16
Customer satisfaction
15
Kundenzufriedenheit
15
Brand management
13
Markenführung
13
Media usage
12
Mediennutzung
12
Theorie
12
Theory
12
Advertising
11
Customer integration
11
Kundenintegration
11
Deutschland
10
Germany
10
Marketing management
10
Social relations
10
Soziale Beziehungen
10
Werbung
10
Fernsehwerbung
8
Television advertising
8
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
10
Hochschulschrift
6
Thesis
6
Collection of articles of several authors
5
Sammelwerk
5
Aufsatz im Buch
4
Book section
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Aufsatzsammlung
2
Working Paper
2
Case study
1
Conference proceedings
1
Fallstudie
1
Handbook
1
Handbuch
1
Konferenzschrift
1
more ...
less ...
Language
All
English
9
German
1
Author
All
Ahmed, Rizwan Raheem
1
Bindu, N.
1
Burton, Suzan
1
Chiagouris, Larry
1
Dwivedi, Yogesh Kumar
1
Kesic, Tanja
1
Krishen, Anjala S.
1
Kumar, K. Satheesh
1
Lala, Vishal
1
Levy, Shalom
1
Nebenzahl, Israel D.
1
Peltier, Jimmy
1
Reichel, Denis
1
Schlosser, Ann E.
1
Shavitt, Sharon
1
Soboleva, Alena
1
Tropp, Jörg
1
Vlasic, Goran
1
Vveinhardt, Jolita
1
Winer, Russel S.
1
Zahay, Debra L.
1
Štreimikienė, Dalia
1
more ...
less ...
Published in...
All
Die Bank
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
3
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
4
New communications approaches in marketing : issues and research directions
Winer, Russel S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 108-117
Persistent link: https://www.econbiz.de/10003847115
Saved in:
5
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
6
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
7
Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Zahay, Debra L.
;
Peltier, Jimmy
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003701500
Saved in:
8
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
9
Die Zukunft hat längst begonnen : Bankmarketing
Tropp, Jörg
;
Reichel, Denis
- In:
Die Bank
(
2007
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10003437530
Saved in:
10
Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Vlasic, Goran
;
Kesic, Tanja
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10003494088
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->