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~type_genre:"Article in journal"
~subject:"Television programme"
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Search: subject_exact:"Interactive media"
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Television programme
Interactive media
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Article in journal
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Cauberghe, Verolien
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Pelsmacker, Patrick de
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Ruiz Mafe, Carla
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Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of service management
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Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
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ECONIS (ZBW)
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
2
A comparative study of mobile messaging services acceptance to participate in television programmes
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
;
Tavera-Mesías, …
- In:
Journal of service management
21
(
2010
)
1
,
pp. 69-102
Persistent link: https://www.econbiz.de/10003964396
Saved in:
3
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
4
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
5
Media hype or scandal : exploring participation TV best practice
Jarvis, Graham
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 148-155
Persistent link: https://www.econbiz.de/10003588152
Saved in:
6
Interaktives Fernsehen - Vertragstypen und Rechtsprobleme
Hoenike, Mark
;
Szodruch, Alexander
- In:
Kommunikation & Recht : K & R ; Betriebs-Berater für …
10
(
2007
)
12
,
pp. 628-635
Persistent link: https://www.econbiz.de/10003597906
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