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~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Chen, Lily Shui-lien"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Interactive media
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Interaktive Medien
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Advertising effects
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Fernsehwerbung
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Television advertising
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Bandyopadhyay, Subhajyoti
Chen, Lily Shui-lien
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
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