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~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Interactive media"
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Beziehungsmarketing
Konsumentenverhalten
Interactive media
5
Interaktive Medien
5
Internet marketing
3
Online-Marketing
3
Consumer behaviour
2
Emotion
2
Interactivity
2
Social Web
2
Social web
2
USA
2
United States
2
Advertising effects
1
Artificial intelligence
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Betriebliche Wertschöpfung
1
Brand management
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Communication
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Computer-mediated communication
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Computer-mediated environments
1
Customer integration
1
Customer value
1
Data privacy
1
Data protection
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Datenschutz
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Digitalizations
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Direct marketing
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Direktmarketing
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E-commerce
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Electronic Commerce
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Emotions
1
Human-computer interaction
1
IT management
1
Impulse buying
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Impulse purchases
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Impulse visits
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Information system
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Information systems
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Information technology
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Informationssystem
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Article in journal
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English
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Cabiddu, Francesca
1
Fennis, Bob Michaël
1
Fransen, Marieke
1
Frau, Moreno
1
Frigau, Luca
1
Melancon, Joanna Phillips
1
Moes, Anne
1
Mola, Francesco
1
Tomczyk, Przemysław
1
Verhagen, Tibert
1
Vliet, Harry van
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
8
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
The journal of brand management : an international journal
3
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of service management
2
Technological forecasting & social change : an international journal
2
The journal of services marketing
2
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Health economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business & economics research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of marketing
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
Revue d'économie politique
1
Revue française de gestion : hommes et techniques
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Service business : an international journal
1
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ECONIS (ZBW)
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
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