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~person:"Beyer, Gilbert"
~person:"Bellman, Steven"
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Beyer, Gilbert
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Journal of advertising research
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
2
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
3
Interacting with sound
Meier, Max
;
Beyer, Gilbert
- In:
Pervasive advertising
,
(pp. 325-342)
.
2011
Persistent link: https://www.econbiz.de/10009348727
Saved in:
4
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
5
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
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