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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
1
Internet advertising : theory and research
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ECONIS (ZBW)
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Defining interactive social media in an educational context
Grover, Aditi
;
Stewart, David W.
- In:
Cutting-edge social media approaches to business …
,
(pp. 7-38)
.
2010
Persistent link: https://www.econbiz.de/10008810877
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Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.
;
Pavlou, Paul A.
- In:
Internet advertising : theory and research
,
(pp. 225-257)
.
2007
Persistent link: https://www.econbiz.de/10003530851
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