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subject:"Markenführung"
~isPartOf:"Brand Content : die Marke als Medienereignis"
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Brand Content : die Marke als Medienereignis
Journal of retailing and consumer services
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The journal of brand management : an international journal
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Electronic markets : the international journal on networked business
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Flagship marketing : concepts and places
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International journal of advertising : the quarterly review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Schriftenreihe Global branding
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Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
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Brand Content in Online-Medien : von der Creative Excellence zur Content Excellence
Figge, Peter
;
Albers, Hans
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 87-100)
.
2013
Persistent link: https://www.econbiz.de/10010212717
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