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~type_genre:"Konferenzschrift"
~subject:"Interdisziplinäre Forschung"
~isPartOf:"Journal of business research : JBR"
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Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan
;
Pechmann, Cornelia
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
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