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subject:"Marketingmanagement"
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Marketingmanagement
Interface management
136
Schnittstellenmanagement
111
Deutschland
26
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25
Marketing
21
Theorie
20
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20
Physical distribution
16
Vertrieb
16
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15
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14
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12
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12
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10
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10
Lieferkette
7
Organisationsstruktur
7
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7
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7
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7
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6
E-commerce
6
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6
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Schaller, Christian
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Homburg, Christian
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Jensen, Ove
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Joshi, Aditya
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2
Harvard business review : HBR
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
MSI reports : working paper series
1
Series: Management know-how / M
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ECONIS (ZBW)
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Decision-driven marketing
Joshi, Aditya
;
Giménez, Eduardo
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 64-71
Persistent link: https://www.econbiz.de/10010382012
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2
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
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3
Cooperation between marketing and sales : a neglected interface
Homburg, Christian
;
Jensen, Ove
;
Klarmann, Martin
-
2007
Persistent link: https://www.econbiz.de/10003516870
Saved in:
4
Raum für Marketinginnovationen : Gestaltung des Umfelds für die Realisierung von Innovationen im Marketing
Zupancic, Dirk
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 401-421)
.
2007
Persistent link: https://www.econbiz.de/10003507311
Saved in:
5
Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
Saved in:
6
Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Smith, Timothy M.
;
Gopalakrishna, Srinath
;
Chatterjee, …
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10003340369
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