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~subject:"Marketing management"
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Marketing management
Interfirm cooperation
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International journal of management and marketing research : IJMMR
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Journal of retailing and consumer services
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Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
Saved in:
2
Export market orientation, interfirm communication, interfirm cooperation and export performance
Racela, Olimpia C.
;
Thoumrungroje, Amonrat
- In:
International journal of management and marketing …
7
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010361895
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