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~subject:"Strategic alliance"
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Strategic alliance
Interfirm cooperation
13
Unternehmenskooperation
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interfirm cooperation
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Yan, Ruiliang
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Borah, Sourav Bikash
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Brache, Jose
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Callagher, Lisa
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Husted, Kenneth
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Interfirm collaboration and exchange relationships : an agenda for future research
Borah, Sourav Bikash
;
Mallapragada, Girish
;
Bommaraju, Raghu
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 603-618
Persistent link: https://www.econbiz.de/10013271784
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2
The effects of interfirm cooperation purpose on export performance : choosing between local and overseas partners
Brache, Jose
;
Callagher, Lisa
;
Husted, Kenneth
- In:
Journal of business research : JBR
148
(
2022
),
pp. 12-22
Persistent link: https://www.econbiz.de/10013325441
Saved in:
3
Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
Saved in:
4
Does brand partnership create a happy marriage? : the role of brand value on brand alliance outcomes of partners
Cao, Zixia
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
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