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~type_genre:"Bibliography included"
~type_genre:"Textbook"
~subject:"Communication"
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Transkulturelle Marketing- und Unternehmenskommunikation
Framson, Elke Anna
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2009
Persistent link: https://www.econbiz.de/10003788322
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International public relations : negotiating culture, identity, and power
Curtin, Patricia A.
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Curtin, Patricia Ann
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2007
Persistent link: https://www.econbiz.de/10003355623
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Konsum im multikulturellen Umfeld : eine semiotisch orientierte Analyse der Voraussetzungen kulturübergreifenden Marketings
Werner, Ute
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1999
Persistent link: https://www.econbiz.de/10001364346
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