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Nationale Identifikationsstärken als Einflussfaktoren der Aufnahme herkunftslandsensitiver Werbung durch türkischstämmige Konsumenten
Gerpott, Torsten J.
;
Bicak, Ilknur
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
66
(
2014
)
2
,
pp. 220-246
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