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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
2
Global advertising practice in a borderless world
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Journal of marketing management : MM
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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1
Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani
- In:
Global advertising practice in a borderless world
,
(pp. 144-157)
.
2017
Persistent link: https://www.econbiz.de/10011668022
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2
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
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3
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
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4
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
Saved in:
5
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.
;
Moore, Marguerite
;
Alexander, Nicholas
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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