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Consumer behaviour
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Cross-cultural marketing
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Interkulturelles Marketing
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Konsumentenverhalten
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Kulturvergleich
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Pires, Guilherme D.
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Stanton, John
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Routledge studies in marketing
Handbook of research on ethnic and intra-cultural marketing
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Advertising and consumer psychology
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ERIM report series research in management
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International journal of nonprofit and voluntary sector marketing
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Journal of advertising research
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Research handbooks in business and management series
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Routledge Studies in Marketing
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Routledge companions
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The Routledge companion to advertising and promotional culture
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Transcultural marketing for incremental and radical innovation
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Ethnic marketing : theory, practice and entrepreneurship
Pires, Guilherme D.
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Stanton, John
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2019
Persistent link: https://www.econbiz.de/10011997379
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