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~subject:"Zielgruppe"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Interkulturelles Marketing"
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Cross-cultural marketing
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Handbook of research on ethnic and intra-cultural marketing
2
Kulturspezifik in der europäischen Wirtschaftskommunikation
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The Routledge companion to advertising and promotional culture
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 29-40)
.
2022
Persistent link: https://www.econbiz.de/10013499005
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2
White gaze in fashion markets
Cavusoglu, Lena
;
Atik, Deniz
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 86-101)
.
2022
Persistent link: https://www.econbiz.de/10013502416
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3
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
Saved in:
4
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
5
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
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