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subject:"Cultural identity"
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Cultural identity
Cross-cultural marketing
135
Interkulturelles Marketing
135
Consumer behaviour
37
Konsumentenverhalten
37
Internationales Marketing
27
International marketing
24
USA
23
United States
23
National culture
22
Nationalkultur
22
Deutschland
15
Germany
15
Marketing
14
Interkulturelles Management
13
Target group
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Zielgruppe
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China
12
Ethnic group
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Ethnische Gruppe
11
Welt
11
World
11
Marketing management
10
Marketingmanagement
10
Brasilien
8
Brazil
8
Advertising effects
7
Brand management
7
Markenführung
7
Werbewirkung
7
Bibliometrics
6
Bibliometrie
6
Cross-cultural competence
6
Interkulturelle Kompetenz
6
Kommunikation
6
Kulturvergleich
6
Markenimage
6
Markenpolitik
6
Market research
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Marktforschung
6
Werbung
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Alexander, Nicholas
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Doherty, Anne Marie
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Huber, Frank
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Koeman, Joyce
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Kornmann, Cecile
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Köksecen, Elif
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Lenoir, Anne-Sophie Irène Andrée
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Josef Eul Verlag GmbH
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Journal of marketing management : MM
1
Reihe: Marketing : MAR
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
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Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
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2
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
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3
Kulturbasierte Präferenzunterschiede im Kaufentscheidungsprozess : eine vergleichende empirische Studie am Beispiel türkischstämmiger Migranten in Deutschland
Huber, Frank
;
Kornmann, Cecile
;
Köksecen, Elif
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10013432310
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4
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
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5
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.
;
Moore, Marguerite
;
Alexander, Nicholas
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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