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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"The journal of product & brand management"
~subject:"Brand communication"
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Brand the Future : systematische Markenentwicklung im B2B
The journal of product & brand management
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
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