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~isPartOf:"Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer"
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Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innovatives Markenmanagement
7
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
European journal of marketing : EJM
5
Journal of business research : JBR
5
SpringerLink / Bücher
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Services marketing quarterly
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovative Markenführung und -implementierung
3
International journal of contemporary hospitality management
3
Research
3
Springer eBook Collection
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European journal of marketing
2
Global business review
2
International journal of hospitality management
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of air transport management
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
Marketing : ZFP ; journal of research and management
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
The Routledge companion to contemporary brand management
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advances in business strategy and competitive advantage (ABSCA) book series
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Roadmap to Brand Behavior : Mitarbeiter zu Markenbotschaftern machen
Tomczak, Torsten
;
Henkel, Sven
;
Walter, Benjamin von
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 307-325)
.
2009
Persistent link: https://www.econbiz.de/10003883951
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