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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Knop, Sebastian"
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Brand image
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Brand individuality
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Job satisfaction
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Internal branding and job satisfaction : investigating the roles of brand individuality and personality-brand fit
Knop, Sebastian
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10014230257
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