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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand image"
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Industrial marketing management : the international journal for industrial and high-tech firms
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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The journal of brand management : an international journal
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Internal branding and job satisfaction : investigating the roles of brand individuality and personality-brand fit
Knop, Sebastian
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10014230257
Saved in:
2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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