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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Markenführung"
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of product & brand management
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Antecedents and outcomes of employee-based brand equity
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Business-to-business brand management : theory, research and executive case study exercises
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Internal branding and job satisfaction : investigating the roles of brand individuality and personality-brand fit
Knop, Sebastian
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10014230257
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2
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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