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~isPartOf:"Innovative Markenführung und -implementierung"
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Internal branding
3
Interne Markenführung
3
Arbeitsverhalten
1
Betriebliches Bildungsmanagement
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Customer integration
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Employer-provided training
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Human resource development
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Internet marketing
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Kundenintegration
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Learning psychology
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Lernpsychologie
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Markenführung
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Markenimage
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Online-Marketing
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Personalentwicklung
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Relationship marketing
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Salespeople
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Work behaviour
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German
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Brüggemann, Christopher
1
Fantapié Altobelli, Claudia
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Goller, Markus
1
Jedecke, Michaela
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Keuper, Frank
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Mönch, Bernward
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Schuld, Michael
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Innovative Markenführung und -implementierung
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innovatives Markenmanagement
7
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Journal of Product & Brand Management
6
European journal of marketing : EJM
5
Journal of Place Management and Development
5
Journal of business research : JBR
5
Services marketing quarterly
5
SpringerLink / Bücher
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
Research
3
Springer eBook Collection
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Journal of Marketing
2
Global business review
2
International Journal of Contemporary Hospitality Management
2
International journal of hospitality management
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of air transport management
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
Marketing : ZFP ; journal of research and management
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
The Routledge companion to contemporary brand management
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
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ECONIS (ZBW)
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1
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
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2
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
Saved in:
3
Der Erfolg der Marke fängt beim Mitarbeiter an : Zusammenhang zwischen Marke, Weiterbildung und Kundenorientierung
Schuld, Michael
;
Keuper, Frank
;
Brüggemann, Christopher
- In:
Innovative Markenführung und -implementierung
,
(pp. 241-268)
.
2011
Persistent link: https://www.econbiz.de/10009349226
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