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~isPartOf:"Personalmarketing 2.0 : vom Employer Branding zum Recruiting"
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Beck, Christoph
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Wörle, Christiane
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
European journal of marketing : EJM
5
Journal of business research : JBR
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Services marketing quarterly
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovative Markenführung und -implementierung
3
International journal of contemporary hospitality management
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate reputation review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European journal of marketing
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Global business review
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International journal of hospitality management
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of air transport management
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Journal of financial services marketing : JFSM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
Marketing : ZFP ; journal of research and management
2
The Routledge companion to contemporary brand management
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Advances in corporate branding
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
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Best practice der Markenführung
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Die Wirkung von Employer Branding auf das Unternehmensimage am Beispiel der Mitarbeiterkampagne von McDonald's Deutschland
Wörle, Christiane
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 217-231)
.
2012
Persistent link: https://www.econbiz.de/10009631693
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Personalmarketing 2.0 : Personalmarketing in der nächsten Stufe ist Präferenz-Management
Beck, Christoph
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 9-69)
.
2012
Persistent link: https://www.econbiz.de/10009631703
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