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~language:"eng"
~isPartOf:"Australasian marketing journal"
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Australasian marketing journal
The journal of brand management : an international journal
11
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Antecedents and outcomes of employee-based brand equity
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European journal of marketing : EJM
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Journal of business research : JBR
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Services marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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The Routledge companion to contemporary brand management
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The international review of retail, distribution and consumer research
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Asia Pacific journal of marketing and logistics
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Consumer behavior analysis : (a) rational approach to consumer choice
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Customer-centric marketing strategies : tools for building organizational performance
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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European management journal
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The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen
;
Lu, Vinh Nhat
;
Hill, Sally Rao
; …
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
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