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~person:"Burmann, Christoph"
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Burmann, Christoph
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Internal branding : relevance, management and challenges
Piehler, Rico
;
Hanisch, Stephan
;
Burmann, Christoph
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10010494838
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Employer Branding vs. Internal Branding : ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung
Burmann, Christoph
;
Piehler, Rico
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10010126390
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Interne identitätsorientierte Markenkommunikation
Burmann, Christoph
;
Zeplin, Sabrina
;
Riley, Nicola
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 129-141)
.
2008
Persistent link: https://www.econbiz.de/10003693952
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